These are two email headers that I designed and sent for review. I was given a lot of freedom with these designs, however, the only constraint was to utilize the three colors for each part of orientation. We ultimately decided to move forward with the second design.

LCD screens are found all over the UC Davis campus, specifically in very popular, common areas with a lot of student traffic.

UC Davis Student Housing utilizes their social media handles (i.e. Facebook, Instagram, etc.) to advertise for events and promotions. I designed these Facebook frames for orientation leaders to post to reach a broader student audience.

I designed these lanyards to be handed out to all orientation leaders during the event. It was also a possibility for these lanyards (without the tag) to be given out to new students if the budget allowed.

I designed two shirts to be given out at orientation.

Disclaimer: Some of these designs were used in marketing for new hire materials, however, some were what I would have hoped to see if I had more leverage in making executive decisions for the event. Despite not being able to see all of these designs come to surface, I really enjoyed creating this vision for the brand identity. Because I work at UC Davis Student Housing as a student assistant, my work must be approved by many important campus professionals and trying to maintain the UC Davis branding without sacrificing my creativity and design style has posed a challenge for me. However, I've been able to design for much larger audiences and explore ways of creating a happy medium between maintaining the university's image as well as my own style. It's still in progress, but doing this kind of work, I've learned to design more unselfishly and think about how others will perceive and experience my work rather than just myself.